YouTube has announced a $100 million(around 735 crores) YouTube Short fund that will be distributed to creators who make hit videos in YouTube Shorts. The fund will be distributed over the period of 2021-2022.
“Anyone can participate in the fund by making one-of-a-kind Shorts that delight the YouTube community,” says YouTube in its blog post.
The new fund, according to YouTube, will pay thousands of creators per month whose videos on Shorts receive the most viewer engagement.YouTube has also announced that it will begin testing advertising in Shorts.
Short Video Platforms are paying creator funds to attract more users as the market for short video features becomes more competitive.
YouTube says that The Shorts Fund is the first step in our quest to create a monetization model for YouTube Shorts. This is a high priority for us, and it will take some time for us to get it right. We are currently working on this, and we will use the input we get from our community to help create a long-term programme tailored specifically to YouTube Shorts.
YouTube further says “YouTube has helped an entire generation of creators and artists turn their creativity into businesses. We’ve paid more than $30 billion to creators, artists, and media companies over the last three years, and we remain deeply committed to supporting the next generation of mobile creators with Shorts”.