WhatsApp has been focusing more on the shopping experience on its platform for some time now. It is a part of the company’s strategy. Recently, a dedicated button was given for shopping in WhatsApp Business.
WhatsApp has now started Carts. Add to cart button in the latest update. If you have used any e-commerce service, then you must have used the Add to cart feature.
Catalog of products is available in WhatsApp Business Account and it can be added to cart through new feature. By doing this, during the shopping, users of different merchants will be able to continue shopping, keeping them in the cart.
Under the cart feature of WhatsApp, you can send items in the cart. you can remove it at any time. This feature is for WhatsApp Business Account, but if the normal user visits the merchant account for some shopping then these options will be available.
It is worth noting that the company is continuously expanding WhatsApp business. The company wants more and more small businesses to come on WhatsApp.WhatsApp has also launched WhatsApp Pay in India, in such a situation, WhatsApp Business is also expected to get its direct benefit.
WhatsApp Pay is not available to all WhatsApp users at present, Because NPCI has imposed capping on UPI payment and WhatsApp Pay is also UPI based.