Facebook is upset by Apple’s iOS 14.5 update with an app tracking transparency feature.Facebook is now appealing to iOS users to keep app tracking enabled.
You’ve probably seen the prompts asking you to opt-in or out of app tracking if you’ve recently downloaded Apple’s iOS 14.5 update. You must specifically agree to the sharing of information gathered about you from one app or website with another.
The update is known as app tracking transparency. In response to Apple’s update, Facebook has displayed an “educational screen” in its blog post. Facebook is now appealing to iOS 14.5 users to think before opting for disabling app(Facebook) tracking.
The picture also indicates that a nearly similar prompt would appear on Instagram, which is owned by Facebook.
“Show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers,” says Facebook in a blog post.
Interestingly, Facebook’s previous slogan was “It’s free and always will be.” This line was appeared on its login page but was deleted in August 2019.
Apple’s app tracking transparency is intended to prevent apps from capturing and sharing your iPhone activity across all apps.
Before personal data can be collected and exchanged among applications, app developers must obtain express permission from iPhone users.
However, even if you’ve allowed app tracking transparency, other data collected directly in-app can still be used to show you ads or sell to advertisers.